{"id":220891,"date":"2019-11-05T13:53:49","date_gmt":"2019-11-05T13:53:49","guid":{"rendered":"https:\/\/interaction-force.net\/?page_id=220891"},"modified":"2020-01-20T15:39:22","modified_gmt":"2020-01-20T15:39:22","slug":"home","status":"publish","type":"page","link":"https:\/\/interaction-force.net\/en","title":{"rendered":"Interaction force"},"content":{"rendered":"

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Customers are becoming more and more demanding while the number of communication channels is growing. In addition, the underlying technology is evolving rapidly and organizations are asking for new and innovative approaches.<\/p>\n

Interaction Force helps your brand to make a difference by creating the perfect customer experience.<\/p>\n

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\u00a0<\/p>\n

Communication channels have evolved extremely fast
\n<\/span><\/p>\n

From the traditional letter and telephone calls, over e-mail and text messaging, to web self-service, MMS, videophone and more to follow, undoubtedly even faster.
\nThe new generations will drive us towards increasing use of these new channels. Not being able to respond to customers in a positive, flexible and efficient way, will lead to a substantial loss of (potential) business and market share.\n<\/p>\n

 <\/p>\n

[\/et_pb_slide][et_pb_slide use_bg_overlay=”off” use_text_overlay=”off” arrows_custom_color=”#f4f4f4″ dot_nav_custom_color=”#000000″ admin_title=”Klanten worden steeds veeleisender” _builder_version=”4.0.5″ header_font=”||||||||” body_font=”||||||||” background_color=”rgba(126,190,197,0)” use_background_color_gradient=”on” background_color_gradient_start=”rgba(204,204,51,0.34)” background_color_gradient_end=”rgba(255,255,255,0)” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top” background_color_gradient_start_position=”30%” background_color_gradient_end_position=”30%” custom_button=”on” button_text_size=”0.8vw” button_text_color=”#ffffff” button_bg_color=”#aaacff” button_border_width=”0px” button_border_radius=”10px” button_font=”||||||||” background_layout=”light” custom_padding=”|||” link_option_url=”#” body_font_size_last_edited=”off|desktop” button_text_size_tablet=”2vw” button_text_size_phone=”3vw” button_text_size_last_edited=”on|phone” text_shadow_style=”preset1″ text_shadow_color=”rgba(0,0,0,0)”]<\/p>\n

\u00a0<\/p>\n

Customers are ever more demanding
\n<\/span><\/p>\n

Customers nowadays quickly become frustrated. They will quickly express their discontent if the responsiveness of your company does not (or no longer) meet their expectations, or if the answers they get are incomplete. With the help of their social network and media outlets, your company\u2019s unfortunate flaws will be swiftly exposed.
\nThe good news, however, is that frustrated customers, who used to turn to the competition in silence, will now be interacting with you! You now have the opportunity to recover them. And\u2026 the opportunity to review your interaction strategy!\n<\/p>\n

 <\/p>\n

[\/et_pb_slide][et_pb_slide use_bg_overlay=”off” use_text_overlay=”off” arrows_custom_color=”#f4f4f4″ dot_nav_custom_color=”#000000″ admin_title=”Klanten hebben hun voorkeursinteractiekanaal” _builder_version=”4.0.5″ header_font=”||||||||” body_font=”||||||||” background_color=”rgba(126,190,197,0)” use_background_color_gradient=”on” background_color_gradient_start=”rgba(204,204,51,0.34)” background_color_gradient_end=”rgba(255,255,255,0)” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top” background_color_gradient_start_position=”30%” background_color_gradient_end_position=”30%” custom_button=”on” button_text_size=”0.8vw” button_text_color=”#ffffff” button_bg_color=”#aaacff” button_border_width=”0px” button_border_radius=”10px” button_font=”||||||||” background_layout=”light” custom_padding=”|||” link_option_url=”#” body_font_size_last_edited=”off|desktop” button_text_size_tablet=”2vw” button_text_size_phone=”3vw” button_text_size_last_edited=”on|phone” text_shadow_style=”preset1″ text_shadow_color=”rgba(0,0,0,0)”]<\/p>\n

\u00a0<\/p>\n

Customers have their preferred interaction channel
\n<\/span><\/p>\n

Customers may choose the type, amount and information channel of their preference, to interact with the organization, as opposed to being imposed what to use.
\nSome might stick to the phone, others would send an email, start a chat session or may even like to use the self-service capability of your web. But what if a consumer does not have access to a specific service, information or product through his chosen interaction channel? He will most likely turn to a competitor.
\nNowadays, if you would want to force your customers to use one particular interaction channel, you will obviously fail in giving him the attention he needs and expects.\n<\/p>\n

 <\/p>\n

[\/et_pb_slide][et_pb_slide use_bg_overlay=”off” use_text_overlay=”off” arrows_custom_color=”#f4f4f4″ dot_nav_custom_color=”#000000″ admin_title=”Imago hangt af van klantbeleving” _builder_version=”4.0.5″ header_font=”||||||||” body_font=”||||||||” background_color=”rgba(126,190,197,0)” use_background_color_gradient=”on” background_color_gradient_start=”rgba(204,204,51,0.34)” background_color_gradient_end=”rgba(255,255,255,0)” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top” background_color_gradient_start_position=”30%” background_color_gradient_end_position=”30%” custom_button=”on” button_text_size=”0.8vw” button_text_color=”#ffffff” button_bg_color=”#aaacff” button_border_width=”0px” button_border_radius=”10px” button_font=”||||||||” background_layout=”light” custom_padding=”|||” link_option_url=”#” body_font_size_last_edited=”off|desktop” button_text_size_tablet=”2vw” button_text_size_phone=”3vw” button_text_size_last_edited=”on|phone” text_shadow_style=”preset1″ text_shadow_color=”rgba(0,0,0,0)”]<\/p>\n

\u00a0<\/p>\n

Image depends on customer experience
\n<\/span><\/p>\n

Every customer would want to be approached individually. Budgets once spent on one-way mass-marketing actions are now allocated to interaction strategies, allowing this highly personalized approach.
\nEvery time a customer comes in touch with an enterprise, he has the opportunity to form an opinion. Over time the collective set of experiences will form an image in his mind, which will ultimately shape the brand\u2019s image and its values. Interaction channels are contact points: moments of truth!\n<\/p>\n

 <\/p>\n

[\/et_pb_slide][et_pb_slide use_bg_overlay=”off” use_text_overlay=”off” arrows_custom_color=”#f4f4f4″ dot_nav_custom_color=”#000000″ admin_title=”Interactie 24\/7″ _builder_version=”4.0.5″ header_font=”||||||||” body_font=”||||||||” background_color=”rgba(126,190,197,0)” use_background_color_gradient=”on” background_color_gradient_start=”rgba(204,204,51,0.34)” background_color_gradient_end=”rgba(255,255,255,0)” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top” background_color_gradient_start_position=”30%” background_color_gradient_end_position=”30%” custom_button=”on” button_text_size=”0.8vw” button_text_color=”#ffffff” button_bg_color=”#aaacff” button_border_width=”0px” button_border_radius=”10px” button_font=”||||||||” background_layout=”light” custom_padding=”|||” link_option_url=”#” body_font_size_last_edited=”off|desktop” button_text_size_tablet=”2vw” button_text_size_phone=”3vw” button_text_size_last_edited=”on|phone” text_shadow_style=”preset1″ text_shadow_color=”rgba(0,0,0,0)”]<\/p>\n

\u00a0<\/p>\n

Interaction around the clock
\n<\/span><\/p>\n

\u2018Nine to five\u2019 serving hours are (at least for an increasing number of products and services) totally outdated. Customers expect service around the clock. Not being able to cope with these renewed demands immediately results in customer loss. Furthermore, customers will no longer accept any disruptions in the communication channels due to technical malfunctions. Such occurrences might be interpreted as an excuse to cloak a lack of organization.\n<\/p>\n

 <\/p>\n

[\/et_pb_slide][et_pb_slide use_bg_overlay=”off” use_text_overlay=”off” arrows_custom_color=”#f4f4f4″ dot_nav_custom_color=”#000000″ admin_title=”Nieuwe generatie klanten” _builder_version=”4.0.5″ header_font=”||||||||” body_font=”||||||||” background_color=”rgba(126,190,197,0)” use_background_color_gradient=”on” background_color_gradient_start=”rgba(204,204,51,0.34)” background_color_gradient_end=”rgba(255,255,255,0)” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top” background_color_gradient_start_position=”30%” background_color_gradient_end_position=”30%” custom_button=”on” button_text_size=”0.8vw” button_text_color=”#ffffff” button_bg_color=”#aaacff” button_border_width=”0px” button_border_radius=”10px” button_font=”||||||||” background_layout=”light” custom_padding=”|||” link_option_url=”#” body_font_size_last_edited=”off|desktop” button_text_size_tablet=”2vw” button_text_size_phone=”3vw” button_text_size_last_edited=”on|phone” text_shadow_style=”preset1″ text_shadow_color=”rgba(0,0,0,0)”]<\/p>\n

\u00a0<\/p>\n

New generation of customers
\n<\/span><\/p>\n

The new generation is being raised with state-of-the-art multimedia communication techniques, constantly present in their immediate environment. They see the world through their e-browser. They do not leave the house without their video-enabled mobile phone or PDA.
\nHow does this chatting, texting, surfing, and video-conferencing generation affect your interaction strategy? Today they may already represent a consumer group with significant buying power. Tomorrow they might be managers with decision power.\n<\/p>\n

[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.0.5″][et_pb_row make_equal=”on” admin_label=”Getting Paid” _builder_version=”3.25″ custom_margin=”80px||80px|”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_css_main_element=”margin: auto;” custom_padding__hover=”|||”][et_pb_tabs module_class=”custom-tabs” _builder_version=”4.0.5″][et_pb_tab title=”Communication channels have evolved extremely fast” _builder_version=”4.0.5″]<\/p>\n

Communication channels have evolved extremely fast<\/h2>\n

From the traditional letter and telephone calls, over e-mail and text messaging, to web self-service, MMS, videophone and more to follow, undoubtedly even faster.
\nThe new generations will drive us towards increasing use of these new channels. Not being able to respond to customers in a positive, flexible and efficient way, will lead to a substantial loss of (potential) business and market share.\n<\/p>\n

[\/et_pb_tab][et_pb_tab title=”Customers are ever more demanding” _builder_version=”4.0.5″]<\/p>\n

Customers are ever more demanding<\/h2>\n

Customers nowadays quickly become frustrated. They will quickly express their discontent if the responsiveness of your company does not (or no longer) meet their expectations, or if the answers they get are incomplete. With the help of their social network and media outlets, your company\u2019s unfortunate flaws will be swiftly exposed.
\nThe good news, however, is that frustrated customers, who used to turn to the competition in silence, will now be interacting with you! You now have the opportunity to recover them. And\u2026 the opportunity to review your interaction strategy!\n<\/p>\n

[\/et_pb_tab][et_pb_tab title=”preferred interaction channel” _builder_version=”4.0.5″]<\/p>\n

Customers have their preferred interaction channel<\/h2>\n

Customers may choose the type, amount and information channel of their preference, to interact with the organization, as opposed to being imposed what to use.
\nSome might stick to the phone, others would send an email, start a chat session or may even like to use the self-service capability of your web. But what if a consumer does not have access to a specific service, information or product through his chosen interaction channel? He will most likely turn to a competitor.
\nNowadays, if you would want to force your customers to use one particular interaction channel, you will obviously fail in giving him the attention he needs and expects.\n<\/p>\n

[\/et_pb_tab][et_pb_tab title=”Image depends on customer experience” _builder_version=”4.0.5″]<\/p>\n

Image depends on customer experience<\/h2>\n

Every customer would want to be approached individually. Budgets once spent on one-way mass-marketing actions are now allocated to interaction strategies, allowing this highly personalized approach.
\nEvery time a customer comes in touch with an enterprise, he has the opportunity to form an opinion. Over time the collective set of experiences will form an image in his mind, which will ultimately shape the brand\u2019s image and its values. Interaction channels are contact points: moments of truth!\n<\/p>\n

[\/et_pb_tab][et_pb_tab title=”Interaction around the clock” _builder_version=”4.0.5″]<\/p>\n

Interaction around the clock<\/h2>\n

\u2018Nine to five\u2019 serving hours are (at least for an increasing number of products and services) totally outdated. Customers expect service around the clock. Not being able to cope with these renewed demands immediately results in customer loss. Furthermore, customers will no longer accept any disruptions in the communication channels due to technical malfunctions. Such occurrences might be interpreted as an excuse to cloak a lack of organization.\n<\/p>\n

[\/et_pb_tab][et_pb_tab title=”New generation of customers” _builder_version=”4.0.5″]<\/p>\n

New generation of customers<\/h2>\n

The new generation is being raised with state-of-the-art multimedia communication techniques, constantly present in their immediate environment. They see the world through their e-browser. They do not leave the house without their video-enabled mobile phone or PDA.
\nHow does this chatting, texting, surfing, and video-conferencing generation affect your interaction strategy? Today they may already represent a consumer group with significant buying power. Tomorrow they might be managers with decision power.\n<\/p>\n

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